The Ultimate Team…

 

EA Sports Fifa games continue to grow in popularity. A few years back EA Sports developed the Ultimate Team (FUT) section of the game with one unexpected element of the Ultimate Team - the player packs.

 

These player packs have been opened via popular Youtubers and amassed a following of viewers curious to see the reveal. There have to be clues during every step of the open and reveal to create excitement and tension to the viewers - and this year was no different.

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Along with the pack open we created the graphic transitions and gave design ideas for insert graphics for the Ultimate Team graphics package.

Agency: ModOP