FIrst showcased at the Los Angeles Auto Show in 2016, we had the great opportunity to help launch the new Reds Car. The vehicle was designed by veteran car designer Chris Bangle, and was backed by the Chinese company CTCH.

For the launch, our video was aimed towards commuters in high density cities such as Hong Kong and Shangahi, as we showed the benefits of the vehicle in both it’s logistics and personality.

The 5 week production process included both cel and CG animation .